Curveball Leisure Forms Publishing Division Curveball Games

Curveball Leisure, a Welsh wholesaler and distributor, has launched a full-service video game publishing division called Curveball Games. The new division is aimed at supporting indie and AA developers with both physical and digital launches.

Headquartered in Swansea, Wales, Curveball Leisure was established in 2004 as a distributor and publisher of video games and consumer electronics. Curveball Games operates as the publishing division of the wider Curveball Leisure Group, providing full-service publishing support and funding for digital and physical titles ranging from indie to AA, from around the world.

Curveball Games is helmed by Senior Publishing Manager Ed Gregory, formally of PlayStation and PQube. "The industry's faced real turbulence over the past two years and whilst there’s evidently still some bumpy roads ahead, we are still seeing some nimble green shoots of recovery," said Gregory. "This moment calls for a fresh approach and that's where Curveball Games comes in. Passion drives this industry, but studios need more than passion to thrive. Our role as a publisher is to champion developers, nurture creativity, and provide the support they truly need. With our team’s experience and the backing of the wider Curveball group, we feel we're in a strong position to help surface the next wave of standout talent."

Gregory will report directly to Curveball's Chief Commercial Officer (CCO), Andrew Naunton, and will be based in Cardiff, UK. This is the second addition to the Curveball portfolio, alongside the retail division, The Game Collection, which recently expanded successfully into the collectibles market.

Andrew Naunton, Curveball CCO commented: "Over the past 20 years, Curveball has grown from humble beginnings into one of Wales' growing success stories, rooted in the physical media market, a space where we've built a strong global presence and remain deeply invested. The launch of Curveball Games marks a new chapter for us. It's a natural evolution that allows us to broaden our reach and bring fresh energy to our brand. We're combining our proven infrastructure, industry knowledge, and passion for great games to empower developers with the resources, transparency, and collaboration they need to thrive. We know this is a bold step and we're in it for the full ride. From resourcing to investment, we're dedicated to building enduring partnerships that elevate creativity and provide everything needed to make both our titles and Curveball Games a success."

Stuart Harries, Curveball CEO said: "Over the past year, Curveball Leisure has been exploring the video game publishing space with real curiosity and drive, supported by fantastic industry partners. It's been an eye-opening and invaluable experience for the entire team. My hope is that the formation and launch of Curveball Games is both a signal of our confidence in the industry and a commitment to developers, we’re here to support, not just today, but for the long term. We're not chasing overnight success. This is a sustained investment, and I have full confidence that Ed and his team will build something truly meaningful over the years to come."

"Every publisher is chasing the next big thing, but for us, it's about finding games that excite us and resonate with who we are," said Gregory. "We want to give every developer we work with both a voice and a platform, help them cut through the noise. I’m thrilled to be leading the team as we take this next step."

Gregory is joined by two recent hires: James Megretton, the new Product Marketing Manager who joins from Sumo Digital, and Richard Flint, the new PR and Community Manager who joins from PQube. Further expansion of the team is anticipated for 2026. Curveball Games has already formed partnerships with Wales Interactive, Top Hat Studios, Duality Games, Reignite Group, Kevin Toms, and the Norwegian indie outfit Riddlebit Software for several future physical and digital releases.

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