Microsoft and Swarovski Collaborate on Minecraft Collection
– 1 min read
After Lego comes Swarovski! Microsoft and the Austrian jewellery and accessories manufacturer have apparently teamed up to create a Minecraft collection. Four figures are available. The game features a Crystal Suit.
Microsoft announced the collaboration on the Minecraft website. The four collectible figures are available in Swarovski crystal are: Alex, Steven, The Pig and The Creeper. Swarovski has already listed the figures in its online shop.
However, the collaboration between the two companies works in both ways: in the game, buyers of at least one figure can also use a Crystal Suit, at least if they have Minecraft: Bedrock Edition.
The collaboration between Swarovski and Minecraft is a good example of how there are also suitable points of contact for non-endemic brands in gaming. The mining of ores and gemstones is an integral part of Minecraft gameplay.
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Written by
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. He was one of the founding editors and is part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
