After Lego comes Swarovski! Microsoft and the Austrian jewellery and accessories manufacturer have apparently teamed up to create a Minecraft collection. Four figures are available. The game features a Crystal Suit.

Microsoft announced the collaboration on the Minecraft website. The four collectible figures are available in Swarovski crystal are: Alex, Steven, The Pig and The Creeper. Swarovski has already listed the figures in its online shop.

However, the collaboration between the two companies works in both ways: in the game, buyers of at least one figure can also use a Crystal Suit, at least if they have Minecraft: Bedrock Edition.

The collaboration between Swarovski and Minecraft is a good example of how there are also suitable points of contact for non-endemic brands in gaming. The mining of ores and gemstones is an integral part of Minecraft gameplay.


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Written by

Stephan Steininger
Stephan is Editor in Chief
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