The new agreement between game and Factory C in partnership with Exev sets out the framework for collaboration on the association's gamescom B2B booth for the years 2025 to 2028.

The game booth at gamescom is one of the main ports of call for the association's more than 500 member companies, making it the meeting place for the German games industry at the trade fair. Based on the successful cooperation to date, game and the Berlin-based event company Factory-C, which works with the Cologne-based booth constructor Exev, have extended their partnership. The new framework agreement covers the years 2025 to 2028.

"We are delighted to continue our collaboration with the games association and see this as confirmation of our work over the past few years. gamescom is one of the most important events for the games industry worldwide and we are proud to be able to contribute to its success," says Carsten Hoppe, CEO Factory-C. Markus Mok, CEO Exev adds: "Together with Factory-C, we have created a strong joint booth in recent years that showcases the diversity and innovative strength of the German games industry. We look forward to continuing this success story in the coming years."

Both Factory-C and Exev are involved in several projects at gamescom. In addition to contract work, Factory-C is organizing two of its own joint stands, the Games Industry Business Lounge in the business area and the Home of Indies Booth in the indie area. According to its homepage, Exev has also been active as a trade fair stand builder for the Unterhaltungssoftware Selbstkontrolle (USK) and Travian Games in recent years.

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Stephan Steininger
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
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