King Partners with Flexion for Simultaneous Release in Alternative App Stores

The launch of Candy Crush Solitaire on February 6 is poised to be one of the most significant game releases of the year. For the first time, publisher King.com, in collaboration with Flexion, will launch the game simultaneously across five alternative app stores worldwide.

This is not the first collaboration between King.com and Flexion. The British company, a specialist in marketing Android games on alternative app stores, previously assisted in bringing the flagship product Candy Crush Saga to other mobile distribution channels in 2024. However, this marks their first joint effort for the release of a major new title.

Flexion will facilitate the launch of Candy Crush Solitaire on the Amazon Appstore, Samsung Galaxy Store, Huawei AppGallery, Xiaomi GetApps, and ONE Store, ensuring a broad global reach through diverse mobile platforms.

"King has recognised that mobile audiences come from a more diverse range of markets these days, and we are thrilled to be able to help them reach those markets. Flexion has brought to the partnership the tech, experience and expertise to ensure the ultimate in user choice," says Jens Lauritzson, Flexion’s CEO.

Benjamin Pommeraud, General Manager of Strategic Initiatives at King, adds: "We’re excited to partner with Flexion to make Candy Crush Solitaire available to more players. As our first expansion of the Candy universe into a new genre, this collaboration reflects our ongoing commitment to delivering high-quality experiences that are accessible to everyone, no matter where they choose to play."