Second Stage Received €560,000 in Creative Europe Media Funding
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Creative Europe Media has awarded €560,000 to Second Stage to further develop Tracks, a marketing intelligence platform designed specifically for the games industry. The company is also investing €370,000 of its own capital in the platform.
Second Stage, a Berlin-based marketing and ad tech company, has announced that it has secured €560,000 in funding for its marketing intelligence platform, Tracks, through the European Union's Creative Europe Media programme. Second Stage is also investing an additional €370,000 of its own capital. This investment underscores Second Stage's commitment to accelerating Tracks' development. The company intends to use the funding to increase Tracks' reach, improve its functionality, grow the team and provide support for more game campaigns, from Early Access to post-launch growth.
"With this combined investment, we're excited to expand Tracks' capabilities and deliver greater insights and efficiency to game marketers," said Christian Szymanski, Second Stage's co-founder. "With the support of Creative Europe Media, paired with our own funding, we can invest in deeper integrations, additional features and more actionable insights for our partners."
Tracks is used by over a dozen developers, publishers and agencies worldwide to optimise the marketing strategies and performance outcomes of indie and AAA PC and console games throughout their product lifecycle. It offers a comprehensive solution combining a marketing analytics suite that delivers detailed insights into media performance, influencer campaigns, website analytics and brand health, as well as attribution tracking for PC and console games.
This funding supports the EU's strategic goal of promoting progressive technologies that strengthen Europe's digital and creative sectors. Tracks is one of the tools selected to receive part of the €8 million Creative Europe Media investment earmarked for innovation in the games and audiovisual industries in 2025.
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