VaultN and Take-Two Partner to Centralize and Optimize Digital Distribution
– 1 min read
VaultN, a digital distribution platform, has partnered with Take-Two Interactive Software to enhance the publisher's management and distribution of games through third-party channels.
This partnership with VaultN, which is based in Amsterdam, will enable Take-Two to centralise its digital distribution strategy. This will ensure full control, automation and seamless integration with its internal reporting and ERP systems.
"Take-Two's portfolio is one of the strongest in the industry, spanning multiple labels and global audiences," said Julian Migura, COO at VaultN. "With VaultN, they now have a powerful, automated framework that will help to ensure that their titles are distributed in a controlled, optimized, and transparent way. Our platform supports cross-label use, giving Take-Two the ability to manage distribution across different publishing arms with unparalleled oversight and efficiency."
Take-Two Interactive primarily publishes products through Rockstar Games, 2K Games and Zynga. The company is home to some of the most commercially successful franchises, including Grand Theft Auto, Red Dead Redemption, NBA 2K, BioShock, Borderlands, Sid Meier's Civilization and Words With Friends.
"We strive to create the most engaging and immersive entertainment experiences and to deliver them to our audiences wherever and whenever they desire, while maintaining full visibility and control over our distribution network," said Max Schenkein, SVP of Digital Strategy at Take-Two. "We believe that partnering with VaultN will enable us to achieve this with greater efficiency, as their expertise in digital distribution will allow us to seamlessly integrate our third-party sales channels with our internal reporting systems. We believe that our collaboration will also ensure that our distribution is both automated and strategically aligned with our business objectives."
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