Die Gamebabes der gamescom 09

Business

Microsoft Is Testing Ad-Supported Game Streaming

According to Microsoft, the company has launched a trial of ad-supported game streaming. The feature is available to the Xbox Insider Community for testing with select Xbox games.

By Stephan Steininger • 1 min read

Business

The First Quarter of Ubisoft's Transition Year

Ubisoft's first quarter was slightly above expectations in a year that is seen as a transition period, with sales down 9% year-on-year. However, Assassin's Creed Black Flag exceeded its annual targets in just 14 days.

By Marcel Kleffmann • 2 min read

Business

The Playground Manifesto: Can Nex Capture the Post-Inflation Family Gaming Market?

In his latest Zoran's Update, gaming marketing expert Zoran Roso analyzes Nex Playground's strategy of positioning itself as an affordable family console featuring motion controls in the tradition of the Wii in a market where consoles are increasingly becoming luxury items.

By Zoran Roso • 3 min read

Products

Final Fantasy XIV Drops Switch 2 Version on 4 August

At the keynote of Final Fantasy Fan Fest in Berlin today, director Naoki Yoshida has revealed the release date for the Switch 2 version of FF XIV. The game will release on 4 August with a free testing month for everyone. Afterwards, it will need a separate subscription.

By Pascal Wagner • 1 min read

gamescom

RLP And Saarland Show Joint gamescom 2026 Exhibition Booth

As in recent year, Rhineland-Palatinate (RLP) and the Saarland have come together for a joint booth at gamescom 2026. Nine main exhibitors and 21 indie studios brought in by gameUp!, Medienförderung RLP, gamesAHEAD and the Saarland Ministry of Economy are exhibiting.

By Pascal Wagner • 1 min read

Daily

GamesMarket Daily – 24. July 26: Brown Leaves GDC, Funding, Caggtus, Bandai Namco x Koei Tecmo, Ubisoft, Xbox

A change at the helm of the GDC, growth plans for Caggtus and more supporting events at gamescom – today’s news is dominated by events and new funding figures.

By Stephan Steininger • 6 min read

People

Nina Brown Has Left The GDC Team, Suzy Pallett in Charge

Change at the top of the GDC Festival of Gaming: President Nina Brown has left the team. Gaming Division President Suzy Pallett will now lead the team. No further details were given.

By Stephan Steininger • 1 min read

Events

Caggtus Wants to Grow and Is Launching Sales Earlier

Leipziger Messe has set a goal of continuing to grow for the upcoming fifth edition of Caggtus. To that end, sales of both exhibition space and LAN spots will begin earlier, in September.

By Stephan Steininger • 1 min read

gamescom

Cologne Days: Exhibitions, Sights and Things to Do

Need to get some sun outside the gamescom halls or want to fill the weekend when the business area has already closed? Find some tips for worthwhile events around Cologne here for gamescom 2026.

By Pascal Wagner • 1 min read