With Italy, Plaion is taking over the management of retail customers for Warner Bros. in another European market as a distribution partner. The agreement also applies to the back catalogue.

In addition to its own publishing activities throughout Europe and beyond, Plaion acts as a distributor for numerous well-known partners. One of these partners is Warner Bros. Entertainment, which has just expanded its partnership with Plaion. Plaion will now also handle physical distribution of Warner's physical game catalogue in Italy. Plaion already serves Warner in Australia, New Zealand, the Nordic region, Spain and the GSA region, which is Plaion's original home market.

"We are honoured to expand our partnership with Warner Bros. Games into Italy. This development reflects the strength of our collaboration and our continued focus on delivering exceptional results in each territory we serve," says Craig McNicol, VicePresident Plaion Partners.

Never miss anything from the German, Swiss and Austrian games industry again: subscribe for free to our Daily newsletter and get all news straight to your inbox.

Share this post

Written by

Stephan Steininger
Stephan Steininger
Stephan is Editor in Chief