Warner Bros. Expands Partnership With Plaion
– 1 min read
With Italy, Plaion is taking over the management of retail customers for Warner Bros. in another European market as a distribution partner. The agreement also applies to the back catalogue.
In addition to its own publishing activities throughout Europe and beyond, Plaion acts as a distributor for numerous well-known partners. One of these partners is Warner Bros. Entertainment, which has just expanded its partnership with Plaion. Plaion will now also handle physical distribution of Warner's physical game catalogue in Italy. Plaion already serves Warner in Australia, New Zealand, the Nordic region, Spain and the GSA region, which is Plaion's original home market.
"We are honoured to expand our partnership with Warner Bros. Games into Italy. This development reflects the strength of our collaboration and our continued focus on delivering exceptional results in each territory we serve," says Craig McNicol, VicePresident Plaion Partners.
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Written by
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
