First Playable, taking place in Florence from 10 to 12 June, is regarded as Italy’s most important games industry event, during which the Italian Video Game Awards are also presented. To help young teams and studios make the most of the event, the Italian Interactive Digital Entertainment Association (IIDEA) has now launched the First Playable Coaching Programme.

Between 30 March and 6 June, a total of 12 experienced mentors will offer free one-to-one online coaching sessions to help aspiring developers prepare optimally for their visit or appearance at First Playable. The sessions are free of charge; appointments can be requested via a tool on the First Playable website.

The following coaches are available: 

  • Andrea Simone Basilio – Executive Producer & Associate Creative Director, Milestone
  • Claudio Giacopazzi – Advisor, Business Development Director, Nacon Studio Milan
  • Marco A. Minoli – Publishing Director, Slitherine
  • Alberto Casulini – Business Development Manager, Slitherine
  • Domiziana Suprani – Producer, Studio Evil
  • Pietro De Grandi – CEO, Strelka Games
  • Matteo Lana – CEO, Tiny Bull Studios
  • Elisa Di Lorenzo – CEO & Co-Founder, Untold Games
  • Michele Di Nardo – Producer, Untold Games
  • Alessandro Mazzega – Communication Manager, Ubisoft Milan
  • Mauro Gentile – Technical Director, Ubisoft Milan
  • Antonio Farina – CEO of Rortos

The First Playables event is organised by IIDEA and the Toscana Film Commission – Fondazione Sistema Toscana, in collaboration with the ICE Agency and with the support of the Ministry of Foreign Affairs and International Cooperation.


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Stephan Steininger
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
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