GamesMarket Daily – 09 Oct 26: Themed Steam Sales, Daedalic, Halo Studios, Cyberpunk Movie, Square Enix Collective, Triple-i

There was a time, dear readers,

when publishers would send promotional teams out to high-street shops to draw customers’ attention to games. After all, the issue of visibility is certainly nothing new in the industry. Digital stores, with their now almost overwhelming number of new releases, have only multiplied the problem. Seen in this light, Steam sales events are something like the digital stores’ promotional agencies. But not every event suits every game, and vice versa. My colleague Marcel spoke to four indie studios about how to choose the right event for their game, what it actually achieved, and when the discounts associated with such events cause the value of the games to erode too quickly. There are some fascinating answers in store for our paid members.

Here are the news of the day!

Your Stephan Steininger

Insights: Four Interviews with Indie Studios on Themed Steam Sales

How do indie studios decide which Steam sales events to participate in, and is it worth doing so? We asked these and more questions to Rebeca Polo (The Game Kitchen), Kathrin Radtke (Spellgarden Games), Rafal Jaki (The Astronauts), and Lauranne Cauduro (The Game Bakers).
(Read more...)

by Marcel Kleffmann

Kitman Breaks 100,000 Wishlists, Releases Demo

Irish studio Outlier and German publisher Daedalic have released the demo for their football equipment manager simulator Kitman with the news that is has reached over 100,000 wishlists so far.
(Read more...)

by Pascal Wagner

What Halo Studios’ Restructuring Signals About AAA Economics and Xbox Strategy

In his latest newsletter, industry expert Zoran Roso uses Halo Studios as an example to analyse how the lethal combination of technical debt, corporate vendor tenure limits, and monolithic organizational design forced one of gaming’s most iconic IPs to completely pivot its operational playbook.
(Read more...)

by Zoran Roso

More News of the Day...

Hooded Horse Signed Beltfed

Hooded Horse's portfolio of strategic and tactical games is growing. The publisher has secured the rights to Beltfed from Hello World Studios in the UK. Following the announcement, the game was added to over 200,000 wishlists within two weeks.
(Read more...)

Recap: Triple-i Initiative Showcase (October 2026)

Evil Empire's Triple-I Initiative Showcase featured world premieres, gameplay reveals, demo releases and release dates for 40 games, along with other announcements. From Stronghold 4 through Machinarium 2 and Revamp to Windrose and Living Hell.
(Read more...)

Concept Artist (Snowprint Studios)
Senior Backend Developer (Snowprint Studios)
Game Analyst for Forge of Empires (InnoGames)
Marketing Artist (Hutch)
InnoMaster Big Data Engineering - part-time Master's Program (InnoGames)
Senior 3D Environment Artist (Snowprint Studios)
Senior 3D Character Artist (Snowprint Studios)

More Jobs

Publishing Partnership Between Avalanche Studios and Supermassive Games

The Avalanche Studios Group will become the global publisher of Supermassive Games' titles, beginning with Directive 8020, released in May 2026. Both companies are part of the Nordisk Games group.
(Read more...)

US Video Games Market Remains Below Last Year’s Levels in August

At US$4.26 billion, the US market saw a 9 per cent year-on-year decline in sales volume in August. This time, the drop in turnover is primarily attributable to software.
(Read more...)

Paramount and Di Bonaventura Producing a Cyberpunk Movie

Paramount Pictures is working with CD Projekt Red on a live-action adaptation of Cyberpunk 2077, according to the US magazine Deadline. Lorenzo di Bonaventura is on board as a producer. A report to this effect on Deadline was confirmed on X by CD Projekt co-CEO Michał Nowakowski.
(Read more...)

Square Enix Collective Revived

After several years away, Square Enix Collective has returned. This global division of Square Enix Ltd provides independent game developers with funding, investment and publishing support.
(Read more...)

European Hanseatic Museum Starts Let's Play the Middle Ages Exhibition

From today until 31 October next year, the European Hanseatic Museum (Europäisches Hansemuseum) in Lübeck exhibits their gaming program Let's Play the Middle Ages.
(Read more...)

Nvidia RTX Spark Launch Celebration at Xperion Berlin

To mark their launch, Nvidia is showcasing the RTX Spark laptops at the Xperion on Berlin’s Alexanderplatz in the run-up to GTC Berlin.
(Read more...)

Call of Duty: Modern Warfare 4 Launch Event in Hamburg

A public launch event for Call of Duty: Modern Warfare 4 will take place at Xperion in Hamburg on Saturday 17 October 2026, ahead of the release of Activision's upcoming shooter.
(Read more...)