The initial contract was for a relatively short term, but the trial appears to have been successful: Maggi will continue to sponsor Eintracht Frankfurt Esports in order to position itself with its target audience.
The partnership between Eintracht Frankfurt Esports and Maggi was only agreed in April 2025 and was initially set to run until October 2025. However, it seems that all parties were satisfied with what had been achieved. And that was no small feat: runners-up in the German Valorant league, qualification for the EMEA Challengers and the European Cup in Valorant for the first time. The team is currently in New York for the RB Home Ground Finals.
The extension between Maggi and Eintracht Frankfurt Esports will initially run until June 2026.
“The continuation of our successful partnership is an honor for us and confirms that we are on the right track. It shows that our unique esports approach creates valuable opportunities for existing and new partners to reach a young and digitally savvy target group with creative formats,” says Timm Jäger, managing director of EintrachtTech, the soccer club's esports subsidiary.
And Norbert Reiter, Managing Director of Maggi Germany, adds: “We have had good experiences over the last seven months. Esports is booming and has become an integral part of young people's lifestyles. Our products are part of everyday life for many gamers. MAGGI can be a very good partner here.”
