Second Stage Unveils Tracks, its Marketing Analytics Platform

Marketing intelligence agency Second Stage has announced its latest product: Second Stage Tracks. This platform for PC and console games will make its debut at gamescom 2024.

Second Stage Tracks is a marketing intelligence platform for PC and console games that offers media analytics and full-funnel attribution tracking, providing holistic views of ROAS, media performance, creative performance, brand health and more in a single environment. "With its data tracking and analysis capabilities, game publishers, developers and advertisers can use Tracks to seamlessly integrate gaming intelligence into their marketing campaigns to drive superior results and maximize Impact," the company said.

Baris Putun, Co-Founder of Second Stage and leading the Tracks platform development within the agency, said: "Second Stage Tracks represents a major leap forward in how gaming companies can understand and optimize their marketing efforts. By providing unparalleled campaign insights and accurate attribution, Tracks ensures that every marketing dollar is spent effectively, driving superior results across the board."

Tracks will be presented at gamescom 2024. In addition, the previously announced Gateway games advertising platform is available to select clients as a managed service platform and will be available as a SaaS platform in the coming months. Both platforms will be complemented by agency services including data-driven go-to-market planning, campaign management and consultancy.

Second Stage is a marketing agency specialising in the games industry. Headquartered in Berlin, Second Stage was founded by a team of gaming and media industry veterans led by Christian Szymanski, Matthias Mirlach and Egemen Arslan.

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