Berlin International Gaming Becomes First Gaming and Esports Partner of BWI
Berlin International Gaming (BIG) announces its partnership with BWI GmbH, the primary digitalisation partner of the German Armed Forces (Bundeswehr). This collaboration highlights the growing importance of corporate/esports industry partnerships.
As part of the partnership, BWI will support BIG's Counter-Strike 2 men's and women's teams (BIG Equipa) as well as the Trackmania team. The BWI logo will be featured on BIG jerseys and on the team's digital channels. In addition, both organisations plan to collaborate at trade shows and events to increase reach and visibility, as well as create employer branding synergies. Sports business agency Sportfive facilitated the deal between BWI and BIG.
"We are very pleased with BWI’s trust in us as their first partner in gaming and esports," says Daniel Finkler, CEO & Co-Founder of BIG. "In addition to digital formats and support for our globally established Trackmania and Counter-Strike 2 Male and Female Teams, we plan joint activities and events. We are excited to have BWI by our side and look forward to our shared future."
BWI is one of the largest IT service providers in Germany, delivering IT services to the Bundeswehr at home and abroad. The company was founded in 2006 and today employs nearly 7,000 people.
Berlin International Gaming (BIG) is an esports organisation based in Germany with professional teams and players competing in six games, including Counter-Strike 2 and League of Legends. Since its inception in 2017, BIG has won several major competitions and more than $3,000,000 in prize money.
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