Cristiano Ronaldo Named Global Ambassador of the Esports World Cup 2025

The Esports World Cup Foundation (EWCF) has announced the appointment of Cristiano Ronaldo as Global Ambassador for the Esports World Cup 2025.

The EWCF states that Ronaldo's appointment as Global Ambassador of the Esports World Cup 2025 signals "the continued rise of competitive gaming as a global sport". Ronaldo previously participated in the global announcement of the EWC's creation in 2023 and attended the Closing Ceremony in Riyadh last summer, celebrating Team Falcons' Club Championship win.

"Cristiano Ronaldo connects generations - from lifelong football fans to today's emerging competitors," said Ralf Reichert, CEO of the Esports World Cup Foundation. "His pursuit of greatness mirrors the spirit of the Esports World Cup: the biggest stage for the best players. As Global Ambassador, he bridges traditional sport and competitive gaming, helping spotlight the next generation of athletes competing for global glory. We’re humbled to have the greatest of all time stand with us in this moment for esports."

In his role as Global Ambassador, Ronaldo will be the face of the tournament's global campaign, leading up to and throughout the seven-week competition and festival in Riyadh. With over one billion followers on social media, he will help bring the tournament to new audiences. He is also a playable character in Fatal Fury: City of the Wolves, which is one of 25 titles in the Esports World Cup games line-up this year.

"Sport is always evolving - and esports is one more frontier," said Ronaldo. "The commitment, drive, talent, and intensity I have been able to see in esports athletes is no different from what I've experienced on the pitch. I'm proud to stand alongside these competitors and be part of a global event that’s inspiring a new generation."

Never miss anything from the German, Swiss and Austrian games industry again: subscribe for free to our Daily newsletter and get all news straight to your inbox.