Booster, the energy drink from Edeka and Netto Marken-Discount, has become the exclusive partner of the Eintracht Spandau esports club. The cooperation includes activations for the sports entertainment organization such as additional streaming offers, special promotions in selected markets and giveaways.

The Edeka Group, Germany's leading food retailer, is getting involved in the esports sector. Edeka: "Booster and Eintracht Spandau are a perfect match: Both brands focus on continuous performance, success as a team and the ability to provide the necessary energy even in stressful and intense moments".

The Booster logo will be featured on the jerseys of the Eintracht Spandau players. Joint events and exclusive streaming events will take place on the social media channels of both Eintracht Spandau and Booster. Co-streams will also take place on Twitch on selected match days. In addition, there will be competitions and special promotions in Edeka stores and on online platforms to further promote the partnership between the brand and the community. Booster sampling campaigns at Eintracht Spandau events round off the cooperation. The partnership kicked off with the Eintracht Spandau League of Legends team's boot camp last weekend.

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Written by

Marcel Kleffmann
Marcel Kleffmann