Ikea Introduces Brännboll Gaming Collection

Inspired by the needs of gamers and those who live with them, Ikea is launching the Brännboll collection this year. The collection includes 20 items that help gamers create a comfortable setup during and after gaming.

Building on Ikea's first gaming series "Republic of Gamers" in 2021, the new Brännboll collection promises smart solutions for casual gamers who value style and functionality. It offers a range of furniture, storage solutions and accessories that not only enhance the gaming experience, but also support everyday scenarios. The collection will be launched in all Ikea markets in September 2024.

"With Brännboll, we are embracing the idea that gaming is for everyone and belongs everywhere in the home. It's about making it simple for people to create spaces that adapt to gaming, living, and everything in between," says Philip Dilé, Product Design Developer at Ikea of Sweden, and continues: "We hope this collection will encourage friends and families to engage together, bringing joy and connection through shared gaming experiences."

The Swedish furniture company explains: "Seating is the focal point of the collection, with a variety of ergonomic chairs designed to support different gaming postures and scenarios, including an inflatable chair that builds on previous infamous attempts at introducing inflatable furniture. Additionally, the collection features a gaming station, equipped with a foldable tabletop, integrated PC tower storage, cable management, that transforms effortlessly from a playground to a discreet storage unit. Adding to the collection are a number of storage solutions, such as a wall-mounted cabinet, castors on wheels, side tables, and a multifunctional basket that doubles as a movable self-standing table. Complementing these are accessories and decorative elements, such as a mouse pad, a rug and a throw, designed to add a personal touch to the gaming space."

"Drawing inspiration from how people move when they play video games, I wanted to create a chair that activates the player, to enhance this interaction. This connection between the player and the game can hopefully lead to a more engaging and immersive experience", says David Wahl, Designer at Ikea of Sweden.

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