The insurance company HanseMerkur is strengthening its commitment to esports. After sponsoring the HanseMerkur Valorant Challengers DACH, HanseMerkur is now becoming the main sponsor of the league's most successful team.
The new strategic partnership was already visible this weekend during the Grand Finals of the HanseMerkur Valorant Challenger DACH (GSA).
“HanseMerkur is one of the most visible and consistent partners in Valorant esports. This partnership sends a strong signal for our organization, for the league, and for the entire scene. In particular, the planned community and offline activations create real added value for our fans,” says David Dick, COO & Co-Owner of CGN Esports.
Eric Bussert, Member of the Executive Board of HanseMerkur, adds: “CGN Esports stands for competitive consistency, professional structures, and a passionate community that truly lives esports. With this partnership, we are sending a clear signal of our long-term commitment to Valorant esports and the sustainable development of the scene – especially in times of change. Together with CGN Esports, we aim not only to celebrate competitive success but also to actively engage the community and further strengthen the connection between fans, teams, and partners.”
