Xbox and Instinct3 Collaborate on South of Midnight Campaign

As part of International Women's Day and Women's History Month, Xbox is collaborating with creative agency Instinct3 on a campaign for the action-adventure game South of Midnight.

Rather than looking for high-reach content creators for a campaign for South of Midnight (8 April / Advanced Access: 3 April), Xbox is looking for streamers who have not yet had a major breakthrough. "This initiative offers smaller, up-and-coming female streamers the opportunity to apply and receive early access codes to the game. Aimed at those who may not yet have the reach of established streamers, the campaign aims to shine a spotlight on female creators by sponsoring their streams and giving them a platform to grow," explains Xbox. South of Midnight was chosen because the action-adventure game's main character is a woman named Hazel.

Interested creators can apply using this form. From the applications, 10 to 15 streamers with a German-language channel (DE/AT/CH) who meet the requirements will be given the opportunity to participate. The plan is to have a raid started by Instinct3 creators Sterzik, Maxim, Mienah, Aria Addams, RedheadBegins and Kalle, and then send viewers on Twitch from channel to channel. "As a participant, you will receive a streaming slot, be raided by a creator before you, and explore the world of South of Midnight with your new viewers in tow."

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