Cooperation Between Sim Racing Expo and ADAC Ends
– 1 min read
After a decade-long collaboration, the partnership between ADAC and SimRacing Expo has officially come to an end. For the first time, the SimRacing Expo plans to launch an event in the United States in 2025, now as an independent brand without the ADAC name.
For ten years, the Allgemeine Deutsche Automobil-Club (ADAC; General German Automobile Association) was the branding partner of the ADAC SimRacing Expo. However, the partnership has now expired and will not be renewed, as announced by the organizers of SimRacing Expo—now solely branded as SimRacing Expo—on social media.
Beginning in December, SimRacing Expo, under the management of South West Vision, will operate as an independent brand. Alongside this rebranding, the organizers are also expanding internationally. At the close of the most recent event, two dates were announced for 2025: one scheduled for March 13–15 in Austin, Texas, and the continuation of the German event, planned for October 17–19 in Dortmund.
SimRacing Expo, formerly the ADAC SimRacing Expo, is one of the premier trade fairs in the sim racing industry. At the latest event, 48 companies from 17 countries exhibited, attracting 21,400 visitors to the fair and reaching an online audience of 15 million people.
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Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
