Dr. Anika Thun: "We Are Committed to Long-Term Investments in Our Brands, Studios, and Employees"

How is Kalypso Media Group positioned strategically in the current difficult market environment and following the death of co-founder Simon Hellwig? Managing Director Dr Anika Thun explains this and more in an interview.

GamesMarkt: The games industry has been in turmoil for years. How is Kalypso Media Group holding up in these difficult times, when there are reports of layoffs and studio closures almost every week?

Dr. Anika Thun: "Kalypso Media continues to grow, both in terms of our portfolio and team. We are committed to long-term investments in our brands, studios, and employees. While the industry faces challenges, our strategy of focusing on strong franchises and dedicated communities has proven sustainable. This approach not only ensures the continued success of our games but also benefits our employees. Focusing on stability and healthy, organic growth can offer our team a secure and thriving environment, even in uncertain times. This long-term vision provides our employees with both job security and the opportunity to grow within a stable, forward-thinking company."

GamesMarkt: Has the strategic direction of Kalypso Media changed since Simon Hellwig passed away?

Dr. Anika Thun: "Kalypso Media remains dedicated to the vision and strategy that Simon established. His passion for games and commitment to high-quality strategy and simulation titles continue to guide our approach. We are carrying forward his legacy while also adapting to the evolving market to ensure Kalypso's continued success."

The full interview, which also covers the importance of government and local funding, as well as publishing third-party games and more, can be found as a Plus article here.

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