Square Enix Invests in Nuuvem's Spawnd
– 1 min read
In their first Brazilian investment ever, Square Enix has bought shares in spawnd, the now-launching web games platform by Nuuvem. The platform especially wants to solve discoverability problems on platforms like Steam.
Square Enix has made its first investment in Brazil by partnering with game publisher Nuuvem, creators of web gaming platform spawnd. The platform is described as allowing demos to be “played, shared, and embedded anywhere on the web, just like a YouTube video — giving players instant access with no subscriptions or downloads necessary. spawnd’s unique tech allows demos to be embedded into store pages, media articles, influencer channels, and even social posts”. For developers and publishers, Nuuvem says spawnd offers a discovery funnel, with one-click trials that increase organic wishlists. The platform also includes a direct CTA to the Steam page.
Spawnd has soft-launched today, showcasing its first 12 titles, including exclusives The Posthumous Investigation, CyberWar, Ginsha, Ironhive, Valfaris, Figment and Cris Tales as well as existing titles Cross-Code, Superhot, Townscaper, Monster Sanctuary and Doom 3.
“Square Enix’s investment is a powerful validation of what we’re building with spawnd,“ said Nuuvem CEO and Co-Founder Fernando Campos. “This partnership helps us give publishers and studios a frictionless way to connect their games with the right audiences everywhere—by turning discovery into instant gameplay.”
“Latin America is a strategic territory, full of passionate gamers and a strong bond to the Japanese culture,” said General Manager of Investment and Business Development Dept at Square Enix Holdings, Hideaki Uehara. “Our first investment in Brazil reflects our belief in Nuuvem and in spawnd’s potential to transform game discovery.”
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