The halls were full, the aisles were bustling, and the quality of the visitor experience was high. That is how Messe Erfurt summed up MAG-C 2026, which took place last weekend in the capital of Thuringia. Even before the event, the organisers were able to announce a new record in terms of exhibitor numbers. After the event, it was reported that visitor numbers had also increased ‘noticeably’. An exact figure was not yet given in the final press release, but is expected in the next few days.

In terms of content, MAG-C brings together the worlds of manga, anime, games and cosplay, with the numerous cosplay events forming the heart of the event. Accompanying this, there were also related offerings in Erfurt, such as a trading card games arena and an anime rave, which was completely sold out. In the final press release, the organisers also gave numerous partners a chance to have their say, including the developer Playa Games, the beverage brand Holy and Konami, MAG-C's partner in the TCG Arena.

Buoyed by the success, Messe Erfurt has already begun planning for next year, confirming that MAG-C will continue. It will return to Messe Erfurt on 23 and 24 January 2027.


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Stephan Steininger
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.