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Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games

Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite.

Stephan Steininger
Stephan Steininger
August 14, 2026 – 1 min read

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Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games

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