Mayor Visits Kalypso Media to Mark Its Anniversary

Business

Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product

With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing.

By Zoran Roso • 4 min read

Business

Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games

Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite.

By Stephan Steininger • 1 min read

Business

A Legal Perspective: What does Twitch's Automatic AI Training Mean?

GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question.

By Pascal Wagner • 4 min read

gamescom

Binary Impact, Gamigo and MicroProse Show gamescom 2026 Lineup

Binary Impact is bringing two, gamigo three and MicroProse a full 18 games to gamescom this year. Binary Impact is also welcoming LKA RLP President Mario Germano.

By Pascal Wagner • 2 min read

Events

Games Ground 2026 Reveals Free Indie Expo Winners

11 studios have been chosen by an expert jury for free slots on the Indie Island at Games Ground Berlin 2026. Among them are Aldamami, CobraTekku, Findling Game and more.

By Pascal Wagner • 1 min read

Publishing

Pokémon Pokopia Sold Over 5 Million Copies

Just in time for the release of the new Expansion Pass, Nintendo has reached a milestone with Pokémon Pokopia. The title has sold over 5 million copies worldwide, both physically and digitally.

By Stephan Steininger • 1 min read

Publishing

Daedalic Days 2026: All the Announcements

During its first "Daedalic Days – Late at Night" showcase, Daedalic Entertainment provided a glimpse of its games line-up. From Woodo to Hordeguard: Winds of the North and Curse of the Crimson Stag, to Barotrauma: Home & Harbour.

By Marcel Kleffmann • 2 min read

Business

Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product

With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing.

By Zoran Roso • 4 min read

Campus

Game Studies Watchlist 2026 #31

The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses Her Story, critical approaches to cultural game studies and Call of Duty: World War II.

By Rudolf Inderst • 2 min read