OMG Fuse and inStreamly Form Strategic Partnership

OMG Fuse has partnered with inStreamly to offer clients the ability to deliver advertising messages through nearly 11,000 micro-streams on platforms like Twitch and YouTube, precisely targeting specific audiences. This new offering is marketed under the name "NeverNotNew powered by inStreamly".

The marketing agency OMG Fuse, part of Omnicom Media Group Germany, and the creator network inStreamly have established a strategic collaboration. Their shared goal is to efficiently position brand messages within live streams, with a particular focus on reaching Generation Z. The result of this cooperation, “NeverNotNew powered by inStreamly,” enables advertisers to place ads in almost 11,000 micro-streams across Germany. This approach is designed to benefit all parties involved: advertisers gain access to highly targeted and efficient campaigns, while micro-content creators enjoy brand collaborations that would otherwise be out of reach due to their limited audience size.

"The partnership with inStreamly enables us to offer our customers unique and highly effective live streaming solutions," says Lucas Petermeier, Managing Director of OMG Fuse. "By integrating brand messages into live streams, we reach Generation Z where they are most engaged, while maintaining the authenticity and integrity of the content creators. We have already implemented highly successful campaigns with clients like REWE, Ben & Jerry's, and 2K Games."

Jakub Janaszek, Global Partnership Manager at inStreamly, adds: "Germany is a cornerstone of global gaming marketing and has an extensive ecosystem of hardcore gamers, game developers, and casual fans. Our strategic partnership with OMG Fuse enables thousands of German streamers to enter into meaningful sponsorship deals with leading brands, providing an authentic, non-intrusive way to engage with digital-savvy consumers. Our goal is to revolutionize German gaming marketing by redesigning the way brands and creators work together."

inStreamly is a global network of over 150,000 streamers, operating across more than 12 countries. OMG Fuse, part of Omnicom Media Group Germany, specializes in pop-cultural relevance marketing. The agency develops brand communications and campaigns in areas such as social media, sports, gaming & esports, influencer marketing, and gamification.