Flexion: 9.3% Increase in Revenues Through Alternative App Stores

Flexion Games has provided more precise figures on how much additional revenue the Android games marketed by Flexion in alternative app stores generate. According to Flexion, the market already moved beyond the era when Google and Apple controlled everything.

Flexion generated £76.5 million in revenue in 2024. That is 9 per cent more than in the previous year. The company had already published the data at the end of March. However, Flexion has now put its growth into perspective in relation to the market. Based on data from Newzoo, which reports market growth of only 0.2 per cent, Flexion has grown many times faster than the market.

However, more interesting than Flexion's sales figures are the statements regarding the sales of titles that Flexion markets for other publishers in so-called alternative app stores. According to Flexion, these games generate an average of 9.3 percent of the revenue they earn in Google's PlayStore via the alternative Appstore, a noticeable increase that comes at a relatively low cost.

"With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options," says Jens Lauritzson, Flexion’s CEO. "We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment."

Flexion now markets more than 30 mobile games for its partners via alternative app stores, including Samsung, Amazon, Huawei, OneStore, and Xiaomi. "If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games," says Jens. "This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing."

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