More Space: Gamescom Asia x Thailand Game Show 2026 to be Held Across Four Halls

gamescom

Gamescom Dev Talk Review: Product/Market Fit

In this week's gamescom dev talk review, we look back at a presentation that explores the basics of commercial game marketing. Martin Wein from GameFlex explains what “product-market fit” means, why it's important, and why it's often missed.

By Stephan Steininger • 2 min read

gamescom

First gamescom dev legal summit Announced

On gamescom dev Tuesday this year, the event will for the first time hold a legal summit. It is organised by game and Video Games Europe.

By Pascal Wagner • 1 min read

gamescom

Sony Interactive Will Once Again Not Have a Booth at Gamescom

As in previous years, Sony Interactive Entertainment will not be exhibiting at gamescom in 2026. It remains to be seen whether the company will participate in the event in other ways.

By Stephan Steininger • 1 min read

Publishing

Aesir Interactive is Launching EverRail in Early Access in July

A week after Aesir Interactive unveiled a new logo and a new game, there is also news about EverRail: on 20 July, the first game published by Aesir itself will launch in Early Access.

By Stephan Steininger • 1 min read

Business

The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence

In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.

By Zoran Roso • 4 min read

GamesMarket Daily 9 July 2026 - Mundi Vondi, USK on Sony, Immersive Media Days, Lost in Cult, legal summit & more

Sony's decision against discs stays on everyone's minds, but there's more to think about: even some positive news, such as new Berlin-Brandenburg funding or a special student event.

By Pascal Wagner • 5 min read

Esports

Esports World Cup 2026 Kicks Off With Star-Studded Ceremony

The 2026 Esports World Cup (EWC) kicked off in Paris last night with a grand opening ceremony featuring, amongst others, Aya Nakamura, DJ Snake, Theodora and Mosimann. Until 23 August, over 2,000 athletes from 200 clubs will compete against one another in 25 tournaments.

By Stephan Steininger • 2 min read

Campus

Immersive Media Days 2026 Showcases Nine Projects from Munich Game Students

Nine projects from two cooperative study courses held by several Munich universities together, coached by experts: The Immersive Media Days are a great example of cooperation between games learning and games industry.

By Pascal Wagner • 2 min read

Funding

Medienboard Gives €1,244mil to Games and XR Projects

In the third funding round 2026, Medienboard Berlin-Brandenburg funds 11 games and 5 XR projects with 1,244 million euros.

By Pascal Wagner • 1 min read