Aerosoft, a German simulation game specialist, has announced its collaboration with the UK- and Estonia-based Noovola agency. Noovola will be responsible for the strategic and operational management of public relations and search engine advertising activities worldwide.
The aim of the partnership is to increase the global visibility of the Aerosoft brands and reach new target groups in existing and emerging markets. As an agency specialising in international PR strategies and data-driven performance marketing, Noovola will strengthen Aerosoft's brands in the digital space. For Aerosoft, this collaboration is an important step towards a more connected and globally oriented marketing strategy.
"Our products inspire a passionate, globally connected community. To do this dynamic justice, we need partners who can think strategically and implement at the highest operational level," says Klaus Froning, Aerosoft's Marketing Director. "With Noovola, we have engaged an agency that combines analytical excellence with creative storytelling. This enables us to position our brand messages precisely and generate new growth momentum globally."
"We are proud to have supported Aerosoft on selected projects since 2022. The move to a global partnership is therefore the logical continuation of a collaboration based on mutual trust and shared ambitions," says Matteo Celoro, Director at Noovola. "As long-time simulation gamers, we have followed the development and growth of the genre with great enthusiasm. Our team is therefore ideally positioned to further expand Aerosoft's presence in dedicated simulation communities and among growing international target groups, delivering clarity and consistency."
