NRW-Entwicklertreffen finden neuen Sponsor Tim Pototzki January 15, 2009 – 1 min read Share this post Business Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing. By Zoran Roso • 4 min read Business Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite. By Stephan Steininger • 1 min read (Background: RDNE Stock project, Logo: Twitch) Business A Legal Perspective: What does Twitch's Automatic AI Training Mean? GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question. By Pascal Wagner • 4 min read Business Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing. By Zoran Roso • 4 min read Campus Game Studies Watchlist 2026 #31 The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses Her Story, critical approaches to cultural game studies and Call of Duty: World War II. By Rudolf Inderst • 2 min read Politics Game Publishes Transparency Report on Its Website For the First Time Membership numbers, political activities, data on turnover and expenditure – for the first time, game has made its transparency report publicly available on its website. The figures show a stable association, but come as no surprise. Similar reports were available via the Bundestag. By Stephan Steininger • 2 min read Business Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite. By Stephan Steininger • 1 min read (Background: RDNE Stock project, Logo: Twitch) Business A Legal Perspective: What does Twitch's Automatic AI Training Mean? GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question. By Pascal Wagner • 4 min read gamescom Nigeria is Heading to gamescom for the First Time Nigeria will have its first gamescom pavilion ever this year, in Hall 4.1. The booth is organised under Games from Nigeria by Nigerian studio Maliyo Games and the French Embassy in Nigeria, while PR is handled by Narratify. The booth design comes from Kucheza Gaming. By Pascal Wagner • 1 min read
Business Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing. By Zoran Roso • 4 min read
Business Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite. By Stephan Steininger • 1 min read
(Background: RDNE Stock project, Logo: Twitch) Business A Legal Perspective: What does Twitch's Automatic AI Training Mean? GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question. By Pascal Wagner • 4 min read
Business Beyond the Trailer: How Take-Two Turned GTA VI’s Marketing into a Revenue-Generating Product With the Netflix exclusive ‘GTA VI: An Extended Look’, Take-Two has turned promotional gameplay footage into a premium, event-style piece of content with potential license revenue. In his update, industry expert Zoran Roso analyses whether this is now the new gold standard in games marketing. By Zoran Roso • 4 min read
Campus Game Studies Watchlist 2026 #31 The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses Her Story, critical approaches to cultural game studies and Call of Duty: World War II. By Rudolf Inderst • 2 min read
Politics Game Publishes Transparency Report on Its Website For the First Time Membership numbers, political activities, data on turnover and expenditure – for the first time, game has made its transparency report publicly available on its website. The figures show a stable association, but come as no surprise. Similar reports were available via the Bundestag. By Stephan Steininger • 2 min read
Business Mattel Establishes Its Own Game Studios Unit to Self-Publish Its Own Mobile, Fortnite and Roblox Games Mattel has announced the launch of Mattel Game Studios. The unit, which has nearly 300 employees, will be responsible for the development and marketing of the company's in-house digital games, particularly on mobile and platforms such as Roblox and Fortnite. By Stephan Steininger • 1 min read
(Background: RDNE Stock project, Logo: Twitch) Business A Legal Perspective: What does Twitch's Automatic AI Training Mean? GamesMarket's IT law Expert Sandra Spensberger explains the legal problems around Twitch's new AI scraping of streamer content. From game content to personal data, she explains why Twitch's approach will be problematic - and why it's still no easy question. By Pascal Wagner • 4 min read
gamescom Nigeria is Heading to gamescom for the First Time Nigeria will have its first gamescom pavilion ever this year, in Hall 4.1. The booth is organised under Games from Nigeria by Nigerian studio Maliyo Games and the French Embassy in Nigeria, while PR is handled by Narratify. The booth design comes from Kucheza Gaming. By Pascal Wagner • 1 min read
