Record Sales of Games in France in 2023, Normalization is Expected
In France, the computer and video games industry achieved record sales in 2023. More than six billion euros were generated, which is more than ever before. The increase in sales is mainly due to the wider availability of hardware and the overall strength of the console market. Normalization is expected in 2024.
In 2023, in a year of post-Covid recovery and despite an unfavourable macroeconomic context characterised by high inflation, the video game industry in France achieved record sales. This is the conclusion of the annual SELL (syndicat des éditeurs de logiciels de loisirs; the association of entertainment software publishers) report. It includes data from data.ai (mobile), GSD (retail), Gametrack (retail + digital) and IDC (PC gaming).
SELL estimates that there are 39.1 million people over the age of 10 in France who play video games, or about seven out of ten French citizens. The console ecosystem is showing strong positive momentum, passing the three billion euros mark and accounting for 52 percent of the total market, up six points on last year. The mobile market is also growing, reaching 1,483 billion euros in 2023, representing 24 percent of the total market. The PC gaming ecosystem, which is in decline this year, stands at 1,432 billion euros, representing 24 percent of the total market. However, as Baldur's Gate 3 is not included in the SELL data, one of the most important revenue drivers in the PC sector is missing.
"In this very specific context of the cycle opened up by the Covid years, the video game industry generated sales of 6.1 billion euros for the first time in 2023. This exceptional momentum makes France one of the most dynamic markets in Europe, with growth of almost ten percent and an increase of nine percent since 2020. These are remarkable figures, most of which are corrections for atypical or even abnormal situations in the past. We can therefore expect a possible 'normalization' in 2024," comments James Rebours, President of SELL.
Hardware sales had risen by 16 percent to 1.7 billion euros, mainly due to the wider availability of consoles such as the PlayStation 5. However, specific sales figures for the consoles were not provided. Additionally, sales of accessories increased by 20 percent to 559 million euros, reflected in the sale of over 6.6 million accessories, including more than 590,000 gaming PC screens. The combined value for hardware and accessories is 2,332 billion euros, up 17 percent on 2022.
The software segment is on a growth path too, with an increase of one percentage point to 2.1 billion euros in 2023. Sales of PC and console games show positive growth of six percent and seven percent respectively. This growth is largely driven by sales of full digital games, which are performing very well in both the PC and console ecosystems. 65 percent of game sales on consoles are digital (+12 per cent compared to 2022), on PC it is over 99 percent. Total software sales, including mobile, reached 3.7 billion euros, an all-time market record. By the way: Nintendo does not provide any figures for digital downloads.
Nintendo is the most successful publisher in France, both in terms of units sold and revenue. It is followed by Electronic Arts, Ubisoft, Activision Blizzard and Warner Bros. Games in terms of units sold, and Electronic Arts, Activision Blizzard, Warner Bros. Games and Ubisoft in terms of revenue.
SELL: "The figures recorded in 2023, which are directly linked to the Covid years that had a profound impact on the economic cycles, are exceptional results, both in terms of their intensity and their highly cyclical nature. They are part of the cycle that began in 2020 and are largely "corrective" to past situations that were atypical or even abnormal. The exceptional results of the market should not hide the difficult employment situation in many production and publishing structures, which affects all international and French structures, regardless of their size."
Never miss anything from the German, Swiss and Austrian games industry again: subscribe for free to our Daily newsletter and get all news straight to your inbox.