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Apple Ads and Google Ads Remain Leaders in the Gaming Segment, but the Competition Is Catching Up

Apple Ads and Google Ads Remain Leaders in the Gaming Segment, but the Competition Is Catching Up

Google Ads and Apple Ads remain at the top of the mobile advertising market, while AppLovin, Mintegral, Meta and TikTok are catching up in both the gaming and non-gaming sectors, according to the 2025 AppsFlyer Performance Index.

By Marcel Kleffmann • 1 min read

Submissions For Animation Production Days Now Open — Picture: Animation Production Days 2025, Reiner Pfisterer

Business

Submissions For Animation Production Days Now Open

Producers of films and TV series, as well as mobile content, VR, and game projects, can now submit their entries for Animation Production Days (APD) 2026. The event will take place in conjunction with FMX and ITFS in Stuttgart at the beginning of May.

By Stephan Steininger • 1 min read

Metroid Prime 4: Beyond — Metroid Prime 4: Beyond; Nintendo

Products

Metroid Prime 4: Beyond

Samus Aran will return on 4 December 2025 on the Nintendo Switch and Nintendo Switch 2 consoles. What can we expect from this long-awaited sequel, given that the previous game was released over 15 years ago?

By Marcel Kleffmann • 3 min read

Senad Palic Takes Over Communications at Binary Impact — Senad Palic © Geerd Jacobs

Senad Palic Takes Over Communications at Binary Impact

From GameUp! Rhineland-Palatinate to Head of the PR and Marketing team at Binary Impact. This marks the return of Senad Palic to the company where he previously worked before joining GameUp.

By Marcel Kleffmann • 1 min read

Happy Tears and Resilience: A First-Timer's Impression of the German Developer Award — Engagement for women and other marginalised groups in gaming (FemDevsMeetup, left) and truly anti-fascist historical detective stories (Paintbucket Games, right) were among the winners of the Deutscher Entwicklerpreis 2025. The theme of resilience ran through more than just the winners.

People

Happy Tears and Resilience: A First-Timer's Impression of the German Developer Award

Apart from its genuine emotions on stage, the brave stance of an industry rattled by political and economic recessions stood out to our Senior Editor Pascal Wagner at his first visit to the German Developer Award.

By Pascal Wagner • 2 min read

Serpent's Gaze Is the First Game From Feeble Minds — Serpent's Gaze © Feeble Minds

Products

Serpent's Gaze Is the First Game From Feeble Minds

Feeble Minds, a Swedish studio, has announced its debut IP, Serpent's Gaze. The studio was founded in Gothenburg in 2022 by veterans of Coffee Stain Studios and Paradox.

By Marcel Kleffmann • 2 min read

Womenize! Inspiring Stories: Sam González Morote

People

Womenize! Inspiring Stories: Sam González Morote

In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations.

By Madeleine Egger • 4 min read

Octopath Traveler 0 — Octopath Traveler 0; Square Enix & Dokidoki Groove Works / Square Enix

Products

Octopath Traveler 0

In Square Enix's Octopath Traveler 0, players are taken back to the world of Orsterra - this time as a prequel. It features a stylish HD-2D design, fresh mechanics, city building and emotional storytelling.

By Marcel Kleffmann • 3 min read

MetaMorphic Digital Studio © MetaMorphic Digital Studio

MetaMorphic Digital Studio Receive Federal Funding

MetaMorphic Digital Studio has received funding of almost €159,397 from the German Federal Government's Games Funding Programme for "Story Worlds – Eine Nacht in Havena", a project related to Das Schwarze Auge (The Dark Eye).

By Marcel Kleffmann • 2 min read

What's Next for Warframe and Soulframe — Warframe: The Old Peace © Digital Extremes

What's Next for Warframe and Soulframe

The day before The Game Awards, Digital Extremes will release the next narrative chapter of Warframe, titled The Old Peace, on all platforms. Work on Soulframe is also ongoing, and players have the opportunity to become Founders.

By Marcel Kleffmann • 3 min read

DEP: Tiny Bookshop is the German Game of the Year 2025 — All DEP winners of 2025 (GamesMarkt)

People

DEP: Tiny Bookshop is the German Game of the Year 2025

The German Developer Award night belongs to Neoludic Games from Cologne and their Tiny Bookshop, which takes home a hat-trick including the Best German Game award. Stray Fawn from Zurich and Paintbucket from Berlin get two awards, and the FemDevsMeetup receives special honours.

By Pascal Wagner • 3 min read

Xsolla and HP Launch Joint Education and Innovation Initiative — Signing the collaboration agreement (from Left): Alexey Voronkov, Vice President and Managing Director, Eastern Europe, Türkiye & Israel at HP, and Berkley Egenes, Chief Marketing & Growth Officer at Xsolla (Picture by HP/Xsolla)

Business

Xsolla and HP Launch Joint Education and Innovation Initiative

In a newly announced collaboration, Xsolla and HP are bringing together Xsolla's Accelerator program and HP's Gaming Garage. The goal is to reach over 100,000 students and young creatives worldwide.

By Stephan Steininger • 2 min read

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