Microsoft Introduces Generative AI Model for Gameplay
Phil Spencer, CEO of Microsoft Gaming / Dom Matthews, Studio Head of Ninja Theory / Katja Hofmann, Senior Principal Researcher and Lead of the Game Intelligence Team © Microsoft

Microsoft Introduces Generative AI Model for Gameplay

In a recent announcement, Microsoft unveiled Muse, a generative gameplay AI model that promises to open up new possibilities in gaming and game development. It is intended to be used for faster creative ideation and to make older games available again. Xbox has presented Muse, a generative AI model for
By Marcel Kleffmann 2 min read
Niantic Reportedly in Talks With Scopely Over Pokémon Go
In 2024, Pokémon Go was also part of gamescom in Cologne and launched exclusive promotions at the trade fair. © Archive image

Niantic Reportedly in Talks With Scopely Over Pokémon Go

The sale of Pokémon Go, which Scopely and Niantic are allegedly negotiating, is said to be worth $3.5 billion. This was reported by Bloomberg, citing sources familiar with the discussions. The potential sale of Pokémon Go, as reported by Bloomberg, has sparked strong reactions within the gaming industry. The
By Stephan Steininger 1 min read
Instinct3 Unveils 2025 Publishing Line-up and Outlines Long-Term Commitment
Melvin Frank, Product Lead Publishing at Instinct3 / Jasmin Oestreicher, CEO of Instinct3 © Instinct3

Instinct3 Unveils 2025 Publishing Line-up and Outlines Long-Term Commitment

At the I3 Indie Expo 2025, Instinct3 presents its publishing program for this year with five titles. In the long term, the influencer marketing agency also plans to establish itself as an integral part of the international indie and creator scene, as a companion to developer studios and as a
By Marcel Kleffmann 2 min read