Ricarda Lang and Thomas Hentschel are part of a big Green party presence at gamescom 2026 (Elias Keilhauer/Marija Heinecke) People Ricarda Lang and Thomas Hentschel to Visit gamescom 2026 With a press tour through the entertainment area on Wednesday, the Greens enforce their gamescom presence: Ricarda Lang and Thomas Hentschel from Baden-Württemberg will check out the fair this year. By Pascal Wagner • 1 min read
People Womenize! Inspiring Stories: Isabel Grünberg In their weekly interview series Womenize! features inspirational, diverse people who work in the games and tech industry, to share their experiences, give valuable advice and talk about their projects. In cooperation with Womenize! and Madeleine Egger, GamesMarkt is republishing these inspirations. By Madeleine Egger • 2 min read
Daily GamesMarket Daily - 21 August 2026: gamescom Heat Prevention, Hoofprint Release Date, ZBD & more GamesMarket Daily is pausing for a week as the team travels to gamescom to produce the official daily magazines on site. Online news publication will procede as usual though! Today, we also share some important heat prevention tips for Cologne with you. By Pascal Wagner • 5 min read
Products Release Date Reveal: Why Horses of Hoofprint Bay Wants to Tackle GTA VI Together with Thogli Studios, we are revealing that upcoming horse game highlight Horses of Hoofprint Bay will release on 4 November. Publisher Alice Ruppert explains why the game wants to go toe to toe with GTA VI. By Pascal Wagner • 2 min read
A sprinkler misting area is planned for behind Hall 8, along with drinking fountains along the boulevard. (Unsplash/aboodi vesakaran) gamescom gamescom to Provide Drinking Fountains and Cooldown Areas for Heat Prevention In response to an inquiry from GamesMarket, gamescom lays out their heat prevention measures for the fair: Free drinking water along the boulevard, climate-controlled cool-down areas in the halls, and a misting area in the Hall 8 outdoors area are planned. By Pascal Wagner • 2 min read
Campus Game Studies Watchlist 2026 #32 The Game Studies Watchlist newsletter, curated by Professor Rudolf Inderst, is published weekly on GamesMarket. This week's edition focuses on Zelda 2, Nintendo vs Magnavox, FROG 2026 and more. By Pascal Wagner • 4 min read
Business The Public Gaming Privatization Wave: Why Public Equity Markets Are Losing Their Grip on Video Game Publishing In his new update industry expert Zoran Roso analyses why the rigid demands of linear quarterly earnings are causing a systematic valuation breakdown against the multi-year, hit-driven development cycles of interactive entertainment. By Zoran Roso • 5 min read
ZBD © ZBD Business ZBD Launches Payments Stack Built for Games ZBD has announced a new platform offering embedded financial infrastructure for money lifecycle in games. This new line of products sees the company expand to support PC and console games. By Marcel Kleffmann • 2 min read
Daily GamesMarket Daily – 20 August 2026: Mattel, ProbablyMonsters, Womenize! Federal Funding, Black Pony Immersive & More Federal funding received by Womenize! is the news of the day, making a good thing better. Two Mattel news congregate, although they are not necessarily related. And we collected new service offers for you. By Pascal Wagner • 5 min read
Harvey Smith, CEO and Creative Director at Black Pony Immersive | Ben Horne, COO and Executive Producer at Black Pony Immersive © Black Pony Immersive Business Harvey Smith and Ben Horne Set Up Black Pony Immersive Veteran game developers Harvey Smith and Ben Horne have founded Black Pony Immersive, a new game studio specialising in the design and development of first-person action RPGs - specifically, immersive sims - in which players create their own experiences through emergent game systems. By Marcel Kleffmann • 1 min read
Mattel © Mattel gamescom Mattel to Debut at gamescom 2026 Mattel is set to make its debut as an exhibitor at gamescom 2026, bringing together playable digital games, giveaways, live entertainment, and fan experiences. By Marcel Kleffmann • 1 min read
Archive Picture by Womenize! Business Womenize! Rolls Out Its Masterclass Series Across Germany Thanks to Federal Funding With its project Womenize! Games and Tech Masterclasses 2026–2028, the initiative is doubling down on its commitment to enhancing visibility and equal opportunity for women in the German gaming industry. By Stephan Steininger • 1 min read
