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Eintracht Frankfurt Esports and Maggi Extend Partnership
From left: Timm Jäger (Managing Director, Eintracht Frankfurt Tech GmbH), Myriam Schilderoth (Junior Partner Manager, Eintracht Frankfurt AG), Carola Kress (Junior Project Manager, Eintracht Frankfurt Tech GmbH), Norbert Reiter (Managing Director, Maggi Germany), Annika Kirschner (Senior Brand Manager, Maggi), Sascha Klein (Head of Digital, Maggi)
Business

Eintracht Frankfurt Esports and Maggi Extend Partnership

The initial contract was for a relatively short term, but the trial appears to have been successful: Maggi will continue to sponsor Eintracht Frankfurt Esports in order to position itself with its target audience.
By Stephan Steininger • 1 min read
Bavaria Finances Its Own Games Location Study
(from left) Annette Kümmel, Managing Director of Medien.Bayern GmbH; Felix Locke, Member of the Bavarian Parliament; Dr. Fabian Mehring, Member of the Bavarian Parliament, Bavarian Minister of State for Digital Affairs; Robin Rottmann, Team Lead Games/Bavaria
Business

Bavaria Finances Its Own Games Location Study

Bavarian Digital Minister Mehring is awarding 42,000 euros additional funding to Games/Bavaria for a game location study about the state, as basis for coming funding strategies. Results are expected in 2026. The study will be outsourced to Goldmedia.
By Pascal Wagner • 1 min read
Where Film and Games Meet: Interview with Seriencamp, CreatiF Center and Creative Europe Desk Munich
Gerhard Maier, Artistic Director of Seriencamp Festival and Seriencamp Conference, Ewa Szurogajlo, Funding Consultant at Creative Europe Desk Munich and Lena Fischer, Sub-Project Lead of Integrated Production Management, Deputy Overall Project Lead at CreatiF Center HFF Munich, are talking to GamesMarkt about transmedia content between games and film and the innovation efforts of the EU in multimedia.
Business

Where Film and Games Meet: Interview with Seriencamp, CreatiF Center and Creative Europe Desk Munich

With the Festival of Future Storytellers and a Focus Day about games and film coming, we spoke to Lena Fischer of HFF Munich, Ewa Szurogajlo of Creative Europe Desk Munich an Gerhard Maier of Seriencamp about transmediality, the importance of innovation in media and serial content meeting games.
By Pascal Wagner • 6 min read