BIG and LevlUp Join Forces
– 2 min read
Berlin International Gaming (BIG) has announced a partnership with LevlUp, one of Europe's leading gaming drink brands. As well as community events, social media activations and promotions, LevlUp will also support BIG's boot camp to promote young esports talent.
Founded in Germany in 2018, LevlUp quickly became one of Europe's best-known gaming drink brands before being acquired by Glanbia Nutritionals in 2021. As part of the partnership, LevlUp will support BIG's top-tier teams competing in Counter-Strike 2, Trackmania and Fortnite. LevlUp will also have its logo on the shoulders of the BIG jersey.
"LevlUp is a perfect fit for BIG, sharing our focus on performance and community," said Daniel Finkler, CEO of BIG. "It's a strong statement to see one of Europe's leading gaming drink brands invest so clearly in German esports. Together, we’ll create unique formats that truly add value for our fans. A huge thank you to LevlUp for the trust and to BrightUp for facilitating and guiding this partnership so professionally over the past months. We’re very excited for what's ahead."
"LevlUp, Europe's leading gaming drink brand, is thrilled to partner with one of Europe's most successful esports organizations, BIG. Together, we want to support the esports scene with our products and build something great," said Niels Hoffmann, Head of LevlUp.
In addition to product integration, the partnership will focus on a custom-tailored content strategy for LevlUp. This will include community events, social media activations and digital engagement across BIG's channels, as well as appearances by professional players. "Together, the two brands aim to strengthen grassroots esports in Germany and make the scene more accessible and engaging for all fans," states the esports organisation. As BIG's "Performance Drink Partner", LevlUp will provide drinks for the BIG Bootcamp and the Esport Factory Berlin. The partnership will also see the development of exclusive BIG flavours, co-created by LevlUp experts and BIG's pro players.
The partnership was initiated and strategically guided by the BrightUp agency.
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