Electronic Arts Partners With Flexion for Alternative Appstores
– 1 min read
The British mobile games marketing company Flexion has secured another well-known customer and will launch the first mobile games from Electronic Arts in alternative app stores in the first quarter.
Most recently, Flexion landed a mobile gaming heavyweight in King. That collaboration was based on the simultaneous launch of the new Candy Crush Solitaire offshoot, which was to be released in Apple's and Google's alternative app stores at the same time. However, the newly concluded partnership with EA does not involve a new game. Instead, Flexion will begin publishing a selection of EA's top mobile games in Amazon, Samsung, One, and Xiaomi's alternative app stores in the first quarter.
“We’re delighted EA has chosen to work with us and can’t wait to launch their hit mobile games,” says Jens Lauritzson, CEO of Flexion. “Developers make better margins, generate higher revenue, and reach larger audiences with broader market channels like the alternative app stores. Using Flexion's expert third-party services to achieve this reduces upfront financial and manpower costs, and therefore, risk."
Flexion has signed numerous well-known players in the mobile gaming industry in recent months. In addition to King and now EA, Flexion has also helped Scopely, My.games and Kabam to market their games in alternative app stores.
Written by
Stephan Steininger is Director of Operations and Editor-in-Chief of GamesMarket. As part of the magazine since its inception in 2001, he knows the GSA games industry by heart.
