Esports World Cup Foundation and Amazon Announce Strategic Collaboration
– 2 min read
Following their collaboration at the inaugural Esports World Cup (EWC) in 2024, the Esports World Cup Foundation and Amazon Ads are set to expand their partnership. Content from the EWC will be delivered via Twitch, Prime Video, Alexa and Wondery.
The Esports World Cup Foundation (EWCF) has announced a three-year strategic collaboration with Amazon Ads, combining the Esports World Cup with Amazon's advertising and entertainment services to increase the tournament's global reach. As part of this collaboration, the EWCF and Amazon Ads will work together to increase the reach of the Esports World Cup in key locations such as the United States, Europe, Brazil, Mexico, the Middle East and North Africa, Turkey, India and Canada. EWC content will be delivered via live broadcasts on Twitch, an original docuseries on Prime Video, real-time voice integrations on Alexa and music-driven storytelling via Wondery. This builds on the success of their 2024 collaboration, which featured the launch of the Esports World Cup Hub on Amazon.sa (Saudi Arabia) and Amazon.ae (United Arab Emirates).
"Esports is redefining how a new generation consumes entertainment - always on, always accessible, and deeply social," said Mike McCabe, Chief Operating Officer, at the Esports World Cup Foundation. "With Amazon, we are bringing esports into everyday digital lives for millions of people around the world - whether you're catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia experience that’s shaping its place in global culture."
Rayan Karaky, Managing Director, EMEA & Southeast Asia at Amazon Ads, said: "We are excited to continue our collaboration with EWCF to shape how Esports is experienced globally. Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands. Through our global services - Twitch, Prime Video, Alexa and Wondery - we will take world-class esports content from Saudi Arabia to the world. This initiative supports the Kingdom's position as a world-leading esports hub, and the Vision 2030 ambition to be a leader in digital entertainment and technology."
From 7 July to 24 August 2025, the Esports World Cup will take place in Riyadh, Saudi Arabia. It will feature 2,000 elite players and 200 clubs from over 100 countries, competing in 25 tournaments across 24 games for a prize pool of over $70 million.
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