Spielwarenmesse eG has announced the third Brandmate, a cross-industry symbiosis of trade fair, congress and festival for licensees and licensors, for 19 and 20 June 2024 in Offenbach. Next year, gaming & e-sports will once again be one of the main themes.

It was a remarkable success: Spielwarenmesse eG counted 750 participants from 330 companies at this year's second Brandmate in Offenbach, an event for licensees and licensors. The B2B event, which was conceived as a symbiosis of trade fair, congress and festival, received a major boost last year when Spielwarenmesse eG merged Licensing-X Germany, which was conceived as an independent trade fair, with Brandmate. Brandmate focuses on the Gaming & E-Sports, Food & Drink, Home & Living and Sports sectors - in addition to the familiar entertainment, toys and stationery worlds. Last year's exhibitors included Warner, Carlsen, Super RTL and Eintracht Spandau.

"Our networking event is a real experience for all participants. We create a special atmosphere so that our guests think in terms of fresh and future-oriented collaborations," says Eva Stemmer, Managing Director of Brandmate. And Christian Ulrich, also managing director of Brandmate and spokesman of the Spielwarenmesse eG board, adds: "The event is characterised by communication at eye level and is therefore a real creativity spot. BRANDmate is an absolute must for top decision-makers from the licensing industry, but also for companies looking for cross-industry companies and partners with great added value".

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Stephan Steininger
Stephan Steininger
Stephan is Editor in Chief