J Allard, a long-standing Microsoft manager, is working for Amazon in its Devices and Services team. Amazon confirmed this to a US media outlet that had become aware of the change through social media.

There is no official press release. However, this is not unusual, as Amazon rarely comments on new hires and employee departures. Accordingly, there is currently no information available on which specific projects Allard is working on at Amazon, except that he works for the Devices and Services Division, which is responsible for Alexa and the Echo devices, but is also responsible for a variety of other products and services. However, this leaves room for speculation. Allard worked at Microsoft for almost 20 years and is considered one of the fathers of the Xbox business.

The news of his comeback in the games business – aside from a brief stint on the failed Intellivision Amico project – was initially picked up by GeekWire two days ago, which became aware of Allard's new position through social media. Amazon confirmed the new hire when asked.

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'Take Care' is the Motto of Play - Creative Gaming Festival 2025
18th Play – Creative Gaming Festival by Initiative Creative Gaming e.V. and jaf – Verein für medienpädagogische Praxis Hamburg e.V.

'Take Care' is the Motto of Play - Creative Gaming Festival 2025

By Marcel Kleffmann 2 min read