Green Man Gaming Hires Paul Herron to Lead the Charity Bundles Storefront and APAC Expansion

Paul Herron has joined Green Man Gaming as General Manager. He will be leading the charity bundles initiative, providing solutions for developers and publishers in the Asia-Pacific region who are looking to bring their games to Western markets.

Green Man Gaming has announced the launch of its new charity bundle platform. Paul Herron, who worked at Humble Bundle for eleven years, leading international business development and scaling the company’s global partner network, will draw on his experience to drive the charity bundle initiative. In recognition of the rapid growth of the Asia-Pacific games market, Green Man Gaming has also announced its expansion into the region. This will enable developers and publishers to bring their games to Western markets.

Paul Herron, General Manager, Green Man Gaming: "It's an honour to be joining the Green Man Gaming team and spearheading not only the Bundles launch but also the expansion into the APAC regions. Charity bundles not only offer amazing curated content for consumers, they offer the opportunity for many great games to break through the noise of thousands of new titles that are launched every year. I’m excited to showcase what we have been working on and how Green Man Gaming will provide value across the whole lifecycle of a game."

The charity bundles are designed to make it easier for players to discover games, while creating new revenue opportunities for developers and publishers. The first bundle will launch in October to support SpecialEffect's One Special Day. All bundles will support global charities with a focus on gaming for good.

Paul Sulyok, Founder and CEO of Green Man Gaming: "I'm delighted to welcome Paul Herron to Green Man Gaming, who comes with outstanding knowledge, experience, professionalism and reputation in the games industry. We have built these charity bundles to be a force of positivity in an industry which has seen difficult times of late. We feel the opportunity to support gaming for good, whilst giving publishers and developers the tools to secure incremental revenue from their products, is a win-win the games industry needs right now. We can't wait to build this initiative collaboratively with our fantastic developer and publishing partners."

Paul Herron will leverage his experience to drive the charity bundle initiative and provide solutions that will enable developers and publishers to bring their games to Western markets.

Green Man Gaming: "Earlier this year Green Man Gaming also launched Green Man Gaming Distribution. Distribution Managed Service (DMS), which allows publishers and developers to activate their games across 180-plus vetted 'Green-tailers' worldwide, with an audience of 100 million engaged gamers. Offering enhanced discoverability and a chance to see a 20-30% revenue increase over Steam-only sales, Green Man Gaming Distribution aims to ensure the long-term lifecycle of games."

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