MSM.digital strengthened its team at the beginning of June with the appointment of Niklas Kaeding as Senior Account Manager. Kaeding will primarily be responsible for expanding the agency's portfolio with a focus on indie and AA studios.

Niklas Kaeding brings to the table the experience he gained in previous positions on both the agency and publishing sides. Kaeding joined MSM.digital in June as Senior Account Manager and has worked for Plaion Games (formerly Koch Media) and Vertigo Games, among others.

At MSM.digital, which is part of the internationally active agency group 1SP, Kaeding will primarily address the target group of indie studios and AA developers. "Indie and A-/AA-developers need targeted multilingual PR and social media measures from a single source – focused, efficient, and reliable. We act out of conviction because we understand the dynamics and needs of this market and actively help shape it. Niklas Kaeding strengthens our team of experienced communications consultants who support our clients with tailored concepts, from indie to AAA." explains Nikolas Angerstein, Deputy Managing Director at MSM.digital.

And Niklas Kaedings adds: "Our goal is to support creative studios that do not have the resources or international network to set up their communications globally and effectively – or simply do not want to commission a separate agency in every market. With our international gaming communications team, we offer scalable, practical,and strategically aligned solutions – not only for AAA publishers but also specifically tailored to the needs of indie and A-/AA-studios."

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Stephan Steininger
Stephan Steininger
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