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Business

Strategy Update: Microsoft Gaming Becomes Xbox

Almost two months after taking the helm at Xbox, Asha Sharma and Matt Booty have set the course for the future. The company intends to expand into China as well as other markets, and aims to return the business to sustainable growth. Daily Active Users are now the most important metric.

By Marcel Kleffmann • 3 min read

Publishing

Krafton Is Still Supporting the Early Access Launch of Subnautica 2

"Krafton is currently focusing on supporting the Early Access launch of Subnautica 2," states the South Korean company, even though it is no longer listed as the publisher of Subnautica 2.

By Marcel Kleffmann • 2 min read

Publishing

"Video Games" Returns as an Online Magazine

After 25 years, the "Video Games - The Whole World of Video Games" magazine brand is being revived as an online platform for experienced gamers aged 40 and over.

By Marcel Kleffmann • 2 min read

People

Pascale Hagin Appointed as Sales Director at 1SP Agency

1SP Agency has appointed Pascale Hagin as Sales Director, thereby expanding its international service offerings. Hagin has held senior sales and leadership positions at companies such as PepsiCo, Arla Foods and Imperial Tobacco.

By Marcel Kleffmann • 2 min read

People

rcp Appoints Michael Stapf as Director of Product and Analytics

Michael Stapf has been appointed Director of Product and Analytics at remote control productions (rcp). This new role combines product development and business intelligence, while rcp Business Analytics is now open to external partners.

By Marcel Kleffmann • 2 min read

Business

AI Does Not Shield Game Studios from Copyright Claims: What Developers Need to Know

In a new monthly column for GamesMarket, IT and IP law expert Sandra Spensberger will bring legal knowledge to the games industry. For the first one, we are dipping into the music industry for an example of legal problems with the creative use of LLM-generated content.

By Sandra Spensberger • 4 min read

Business

GameStop Submits Proposal For eBay Takeover

GameStop has made a takeover bid to eBay’s shareholders. According to GameStop, the takeover could yield cost savings of US$2 billion within a year.

By Stephan Steininger • 1 min read

gamescom

Gamescom Latam: EA and the Brazilian Football Confederation CBF Announce Partnership

In South America, too, gamescom is used as a platform for major announcements. For example, Electronic Arts and the Brazilian Football Confederation (CBF) announced a partnership at gamescom latam that includes licensing agreements as well as joint marketing initiatives.

By Stephan Steininger • 1 min read

People

Quad Head's Pratfall Reaches 130k Sales in Two Weeks (Update)

The former Oddsparks developers are back as indies and with a friendslop bang: Coop digging adventure Pratfall, developed within six months, has breached 130,000 sales in the two-week starting discount period.

By Pascal Wagner • 3 min read