Power of Play: Mexico

What makes gamers around the world tick, and how do they differ from country to country? These questions and many more are addressed in the Power of Play study, which was conducted and published by industry associations. In addition to global evaluations, the report also compiles the most important answers to essential questions at the level of the 21 countries that participated.

In Mexiko, AudienceNet surveyed a total of 1,073 people aged 16 and older. In terms of demographics, Mexican gamers differ significantly from other nations, with comparatively few young and few older players, but one of the strongest groups being 25- to 34-year-olds.In the question of whether games are a tool for mental resilience, the Mexican gamer are pretty in line with the global average results.

Video games as a tool for mental resilience

Video Games…

Help me feel less stressed: 83% in Mexico vs. 77% globally
Help me feel happier: 77% in Mexico vs. 73% globally
Provide a healthy outlet from everyday challenges: 71% in Mexico vs. 72% globally
Help me feel less anxiou: 77% in Mexico vs. 70% globally
Help me feel less isolated: 67% in Mexico vs.64% globally
Help me get through difficult times: 58% in Mexico vs. 62% globally

When it comes to whether and how games influence private life, work life, and education, the responses from Mexico are in line with the global average. 43% of Mexicans surveyed agreed with the statement “Influenced my career and/or educational path in a positive way.” Globally, the figure is 43% as well. The statement “Allows me to continue or pursue a hobby or interest that I wouldn't otherwise be able to do” was agreed with by 68% of Mexicans surveyed, but by 64% of gamers surveyed worldwide.

Other statements from Mexican gamers concern the connection that games create between people. 75% of gamers surveyed in Mexico play online with others at least once a month. 61% even play in-person with others at least once during the same period. 48% use in-game communications. Also interesting: 61 percent of parents say that playing video games has positively impacted their relationship with their kids.That is more than twice as many as in Germany.

Gamers from Mexico also support statements when it comes to improving skills through games.

Players agree that video games can improve…