To promote World of Warcraft: Midnight, which was unveiled at gamescom 2025, Blizzard Entertainment collaborated with wetter.com to conjure up a voidstorm.

At gamescom 2025, Blizzard Entertainment unveiled World of Warcraft: Midnight. This expansion to the MMORPG is scheduled for release in the first half of 2026, pitting players against the void. To draw attention to the announcement, the publisher partnered with wetter.com. A voidstorm spread across Cologne (the eye of the storm) and beyond on the weather map until Sunday. The voidstorm was realised via an interstitial on the website and app.

"People are fascinated by weather, whether on screen or in games. Together with World of Warcraft, we are seizing this opportunity to maximise attention," says Florian Türk, CSO of wetter.com, a ProSiebenSat.1 Media company and one of Europe's leading online weather portals with up to 26 million users per month.

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Written by

Marcel Kleffmann
Marcel Kleffmann