Krafton Achieves Record Q1 Sales in 2025
– 2 min read
South Korean publisher Krafton has had a record quarter (Q1 2025). In addition to the strong launch of inZoi and the continued strong performance of the PUBG IP, the company is enjoying great success in the Indian market and is investing heavily in this region.
Krafton announced its results for the first quarter of 2025 (according to K-IFRS). The company achieved record quarterly sales of KRW 874.2 billion (€541 million) and operating profit of KRW 457.3 billion (€283 million). Year-on-year growth was also record high, with sales up 31.3% and operating profit up 47.3%.
This growth was achieved across all business segments, including PC (KRW 323.5 billion; €200 million), mobile (KRW 532.4 billion; €330 million) and console/other (KRW 18.3 billion; €11.3 million). On PC, success was driven by the live service operations of PUBG: Battlegrounds and the Early Access launch of inZoi (end of March), which sold over one million copies in its first week to become Krafton's fastest-selling title ever, with approximately 95% of sales coming from global markets. On mobile, premium items, strategic IP partnerships and localised marketing efforts drove sales, particularly in India with Battlegrounds Mobile India (BGMI) and with partnerships, including one with Indian car manufacturer Mahindra, which achieved "the highest localized sales-to-date for the title". Since moving to a free-to-play model, PUBG has demonstrated its sustainability by surpassing 1.4 million concurrent users in March.
Krafton: "The company also plans to broaden its player base and global presence by releasing new PUBG-based titles, including the extraction shooter Project Black Budget, the console-focused battle royale Project Valor, and the top-down tactical shooter PUBG: Blindspot. By adopting photorealistic graphics powered by Unreal Engine 5 and introducing user-generated content (UGC), Krafton aims to evolve PUBG into a comprehensive 'PUBG 2.0' gaming platform."
The PC life simulation game Dinkum was launched worldwide on 23 April. The company plans to strengthen the Dinkum IP franchise by expanding it to new platforms and launching a spin-off game called Dinkum Together. In addition, Subnautica 2 is scheduled for Early Access later this year - this time with co-op multiplayer.
For the South Korean company, the Indian market is particularly important. "In addition to new titles, a core strategic market for Krafton continues to be India, where it is focused on solidifying its market position after strong growth with BGMI. In March, the company acquired a controlling stake in Indian studio Nautilus Mobile and secured the IP for Real Cricket, India's leading cricket game with over 250 million downloads and 10 million monthly active users. Building on this momentum, Krafton will further strengthen its localized strategy through new content, targeted marketing, additional game publishing, and ongoing business development efforts to discover its next major IP in India."
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