The snakebyte Group has announced a corporate restructuring and will operate under the name Playcorion Group in future. As part of this realignment, the company will exit the distribution business entirely by March 2026, selling its subsidiary Snakebyte Distribution GmbH in the process.
Snakebyte Group has announced a milestone in its corporate evolution as it transitions into Playcorion Group. This newly structured entity is designed to support long-term strategic growth, with a focus on accelerating the expansion of the companies' brands and product lines.
As part of this transformation, the Playcorion Group will exit the distribution business entirely, effective from March 2026. Playcorion Group will sell its distribution subsidiary, Snakebyte Distribution GmbH, and will no longer conduct any distribution activities under the Playcorion Group umbrella. However, distribution will continue through established external partners and market-specific arrangements, ensuring continuity and stability across all regions.
This decision signals a shift towards a brand-led operating model, enabling Playcorion Group to concentrate on building, developing and scaling its own brands on a global scale. Within the Playcorion Group portfolio, each company will be organised into a dedicated brand company, focused on its respective category and customer base.
Mike Steup, Chairman and Founder of Playcorion Group commented: "Our transition to Playcorion Group demonstrates a renewed focus on strategic growth and is a direct result of the evolution of our business. By separating brand operations from distribution, we're able to channel our energy into what we do best, building strong, category leading brands, and creating a clearer, more scalable foundation for the future."
