Business Instinct3 And Drinks & More Expand the Knabe-Drinks Portfolio Ahead of Gamescom Instinct3, founded by creator HandsOfBlood, has announced the launch of KnabeMix – a cola-and-orange mixed drink – in collaboration with drinks partner Drinks & More. To mark the launch, the Twitch series “Techno Freitag” is making a comeback. A campaign featuring Sonya Kraus is also planned. By Stephan Steininger • 2 min read
Business The €27 Billion Danger Zone: How the EU's Digital Fairness Act Threatens to Disintegrate the F2P Monetization Stack In 'Zoran's Update', experienced games manager Zoran Roso comments on current industry topics on LinkedIn. This time, he is looking at the issue from an industry perspective to see what consequences the EU’s plans might have on the monetisation of free-to-play games. By Zoran Roso • 4 min read
Picture: adidas Business Adidas and Supercell Launch a Multi-Phase Collaboration in Brawl Stars The collaboration between adidas and SuperCell spans everything from the digital world of the game to high-street retail. By Stephan Steininger • 1 min read
Games in Italy © IIDEA, the Italian Interactive Digital Entertainment Association Business Games in Italy: The Gateway to Italy's Video Game Industry Advertorial | As part of First Playable and the Italian Video Game Awards 2026, IIDEA has launched an updated version of Games in Italy, the digital platform designed to bring the Italian video game industry together in one place. By IIDEA • 2 min read
GTA VI | Adam Smart, AppsFlyer's Global Director of Product – Gaming © Rockstar Games | AppsFlyer Business G+ "Not Everyone Is Competing for the Same Player" in Regards to the Launch of GTA VI "Not everyone is competing for the same player," says Adam Smart, AppsFlyer's Global Director of Product – Gaming, regarding the launch of GTA VI in November. He also discusses the potential impact of this major release on the industry and the opportunities it may create. By Marcel Kleffmann • 5 min read
Gothic 1 Remake © THQ Nordic Business G+ Weekly Steam Charts: Gothic 1 Remake Holds up, and Solarpunk Debuts Gothic 1 Remake continues to perform well in the weekly Steam charts in Germany, Poland, Austria and Switzerland, though it has just slipped out of the top ten globally. Rokaplay's Solarpunk has reached number seven in the German charts. Meanwhile, Meccha Chameleon is shaking up the charts. By Marcel Kleffmann • 3 min read
Business SuperAwesome Becomes Exclusive Third-Party Advertising Partner for Under-13s on Roblox Roblox and SuperAwesome have agreed a groundbreaking partnership. Under the deal, SuperAwesome will become the only third-party advertising provider on Roblox for under-13s worldwide. In North America Roblox will continue to market advertising space directly to selected strategic partners. By Stephan Steininger • 1 min read
Products Irox Publishes Nightwater by Studio Ashty Irox Games from Munich has taken on Nightwater from Bosnian and Herzegovinan Studio Ashty as publisher. It is set to release in Q3 2026. By Pascal Wagner • 1 min read
Business Compulsion Games, Double Fine, Ninja Theory and Other Xbox Studios Are at Risk Several Xbox studios are reportedly facing closure or potential sale, according to multiple media reports. This includes Compulsion Games, Double Fine Productions and Ninja Theory, although other Xbox studios are also reportedly at risk. By Marcel Kleffmann • 2 min read
EA Advertising © Electronic Arts Business EA Advertising Launched by Electronic Arts Electronic Arts has launched EA Advertising, a new platform connecting brands with audiences through digital and real-world experiences across its games portfolio. The platform is designed "to enhance, not disrupt, the player experience". By Marcel Kleffmann • 1 min read
Business G+ Facts & Figures: The German Games Ecosystem Germany is one of the world's most important markets for computer and video games. But what is the state of the country's games industry? Read on for an overview of the studios based here, the industry's structure, and key figures. By Marcel Kleffmann • 8 min read
The roundtables at First Playable 2026 were well attended (c) GamesMarket MK Business First Playable 2026 in Florence: A Look Inside First Playable 2026, Italy's leading B2B event for the local games industry, has been taking place in Florence since 10 June. Here's an overview of the event, which aims to raise the profile of games bearing the 'Made in Italy' label. By Marcel Kleffmann • 7 min read
