© Italian Trade Agency Business Meet Italy at Gamescom 2025 Italy has been making its mark at Gamescom since 2015, thanks to a joint initiative by the Italian Trade Agency (ITA). Each year, twenty hand-picked game developers — from award-winning veterans to up-and-coming indies — take the stage in Cologne to present their work to an international audience. The Italian Interactive Digital By Promotion • 8 min read
Managing Directors Robert May, Florian Köhne as well as Matthias Murmann from btf at the founding ceremony. © Blue Backpack Business btf Spins Off Game Publisher Blue Backpack btf has announced the foundation of its game department as developing and publishing subsidiary Blue Backpack. The new company will be at gamescom with Constance and The Berlin Apartment, organise the Dosenbeatz party with Rocket Beans and ByteRockers' and will also take over the management of Berlin indie coworking By Pascal Wagner • 2 min read
Michael Haenisch, CEO of Freaks 4U Gaming, is elated about the cooperation. © Freaks 4U Business Freaks 4U Becomes Global Marketing Partner for gamescom asia Gaming agency Freaks 4U is the new Global Marketing Partner for the coming merged gamescom asia x Thailand Game Show. They'll be responsible for exhibitor outreach, sales and the recommended booth builder for the floors. Freaks 4U Gaming has been officially appointed as global marketing agency for gamescom By Pascal Wagner • 1 min read
Nominations for the "Gaming ohne Grenzen" Award © congstar Business Nominations for the "Gaming ohne Grenzen" Award For the third time, mobile service provider congstar and the Gaming ohne Grenzen initiative are honouring projects, personalities and technologies that make gaming more accessible. Nominations for the award have now been announced. The 14-strong expert jury deliberated and selected the following shortlist for this year's Gaming ohne By Marcel Kleffmann • 1 min read
Annual Report of the German Games Industry 2025 Published © game Business Annual Report of the German Games Industry 2025 Published game - the German Games Industry Association has published its Annual Report of the German Games Industry 2025. It provides detailed insights into the market and features expert opinions. How many people in Germany play video games? Which federal states are particularly favoured by gaming companies? The Annual Report of By Marcel Kleffmann • 1 min read
Kalypso Media Unveils Its gamescom 2025 Line-Up © Kalypso Media Business Kalypso Media Unveils Its gamescom 2025 Line-Up Recently announced and soon to be presented at gamescom 2025: Kalypso Media will be showcasing Sudden Strike 5 (Kite Games) as well as Disciples: Domination (Artefacts Studio), and will reveal another title in Cologne. Kalypso Media has announced its line-up for this year's gamescom. In the entertainment area By Marcel Kleffmann • 1 min read
Jasmin Oestreicher, CEO Instinct3 & Co-CEO and Co-Founder Sidekick Publishing / Melvin Frank, Co-CEO & Co-Founder Sidekick Publishing © SAVO Media - Photography & Filming Business Instinct3 Launches Full-Service Game Publisher Sidekick Berlin-based creative agency Instinct3 has announced the launch of Sidekick Publishing, a new full-service publisher for indie and A to AA studios. The first title to be published under the Sidekick banner is Deadly Days: Roadtrip, developed by Pixelsplit and set to be showcased at gamescom. Instinct3 has already been By Marcel Kleffmann • 2 min read
Torsten Oppermann (1SP) and Angelos Senis (Fijak; from left) © 1SP Business 1SP Agency Continues to Grow and Acquires Fijak 1SP Agency is expanding: The agency group has acquired Fijak, a full-service agency specialising in design, production, logistics and retail activation. The acquisition primarily strengthens 1SP's sales promotion and retail marketing. This is already the second acquisition this year to strengthen the Retail Marketing division: the Hamburg-based agency By Stephan Steininger • 1 min read
© Xsolla Business Xsolla Expands Platform Support for Cross-Platform Direct-to-Consumer Commerce Xsolla is expanding the capabilities of its platform support with the latest SDKs for the Windows Store and the Epic Games Store, a new strategic partnership with Pley and the launch of the Xsolla Discord Bot. Xsolla has announced an expansion of its platform support capabilities. Thanks to the latest By Marcel Kleffmann • 2 min read
© Pexels/Johannes Plenio/Christian Richert/Hert Niks Business German Cities Miss Out on the Top 10 European Gaming Hubs For the first time, Europe's gaming umbrella organisations have published a list of the top 20 game development locations in their report. While the UK has five cities in the top 10, German cities only appear from eleventh place onwards. Munich is not in the top 20, nor By Stephan Steininger • 2 min read
Hester Woodliffe, representative of WB Games and Chairwoman of VGE, and Hendrik Lesser, rcp and President of EGDF © EGDF/VGE Business Europe's Games Industry 2023: More Studios, More Employees, Less Revenue The two European gaming umbrella organisations, Video Games Europe (VGE) and the European Games Developer Federation (EGDF), have published their new report shortly before gamescom. It includes data from 22 European countries for the year 2023, with some surprising results. The fact that the report only presents figures from 2023 By Stephan Steininger • 1 min read
German games market in the first half of 2025 © game - The German Games Industry Association Business German Games Market Back on Track for Growth During the gamescom pre-show press conference, the game association also released initial data on the development of the German games market in the first half of 2025. With an increase of 4 percent, the market continued to grow. The German games market is back on track for growth. This is By Stephan Steininger • 2 min read
