Assassin's Creed Shadows © Ubisoft Business Under the Hood: Ubisoft's Anvil Engine in Assassin's Creed Shadows Ubisoft's Anvil Engine is a powerful, proprietary solution that brought Assassin's Creed Shadows to life. We talked to Nicolas Lopez, the Anvil Engine's Lead Technical Architect, about its strengths, scalability, ray tracing, the challenges of path tracing and shader stutter. By Marcel Kleffmann • 6 min read
Spain’s Minister of Culture, Ernest Urtasun (centre), also attended the Mad Games Show | Picture by Mad Games Show Business AEVI And DEV Are Thrilled With Visitor Numbers of Second Mad Games Show With over 2,000 visitors, the second Mad Games Show was a resounding success. The Spanish industry associations involved in the project, AEVI and DEV, are pleased and consider the event to be well established. By Stephan Steininger • 3 min read
From left to right: Philipp Sattler (Editorial / Brand Director für buffed.de & MMORE), Thilo Bayer (Brand Editorial Director bei Computec Media), Tobias Meyer, Managing Editor of PC Games, Play 5 and N-Zone at Computec Media © Computec Media Business Buffed and PC Games Merge All editors previously responsible for Buffed/MMore will be moving to the PC Games editorial team. This will strengthen PC Games. Buffed will continue to operate. PC Games MMore will be discontinued. By Marcel Kleffmann • 1 min read
GameCamp Bayreuth 2025 (Lena Remmert) Events GameCamp Bayreuth 2026 Takes Place on 16-17 May The next "unconference" takes place in Bayreuth when the GameCamp is held on 16-17 May at University of Bayreuth. Anyone can spontaneously hold a talk, collaborate on lectures and workshops or even host a small game jam. Tickets are free. By Pascal Wagner • 1 min read
Picture by IIDEA Business Italy’s Games Industry Uses London Games Festival to Network With UK Colleagues With a reception at the Italian Embassy, Italy’s ITA Agency and the industry association IIDEA built a bridge between the Italian and British games industries during the London Games Festival. Collaboration with key markets is essential, according to IIDEA-MD Thalita Malagò. By Stephan Steininger • 2 min read
Picture by Newzoo Insights Newzoo: There is Significant Revenue Outside the Top 20 In a further analysis, Newzoo examined the revenue potential of titles outside the top 20 and found that there is scope for good business even among titles other than the big brands. This is particularly true for the PC platform. By Stephan Steininger • 3 min read
Ian Murray, Creative Industries Minister | Picture: House of Commons Funding Applications Now Open For New £28.5 Million UK Games Fund During the London Games Festival, the new UK Game Fund will be launched, distributing £28.5 million to British studios over the coming years. Funding will be provided across three categories, with grants of £20,000, £100,000 and £250,000. By Stephan Steininger • 3 min read
Business Roblox Becoming a Multi-Tier Community Due to Roblox Plus and Separate Kids’ Accounts Roblox has announced two significant changes. Two new account types for children and young teenagers are intended to improve safety. At the same time, the Roblox Plus subscription service is set to launch in April. By Stephan Steininger • 3 min read
(Polaris) Events Polaris Convention 2026 Ticket Sales Now Online Regular ticket sales for Polaris Con 2026 from 9-11 October are now online. A one-day ticket runs between 39-42€, with family options available for Sunday. By Pascal Wagner • 1 min read
Business UK Games Market Grew by 7.4% to £8.76 Billion in 2025 To mark the start of the London Games Festival, the British trade association UKIE has released market data on the UK games market in 2025, which has seen growth across almost all segments. According to UKIE, the UK games industry employs 74,000 people and contributes over £6 billion to the GDP. By Stephan Steininger • 3 min read
(Digitec Galaxus) Business Digitec Galaxus: A Swiss Success Story in E-Commerce When it comes to the Swiss gaming market, Digitec Galaxus is a force to be reckoned with. The e-commerce company, which has its roots in the electronics sector, is also a major player in game distribution in Switzerland and beyond. By Stephan Steininger • 3 min read
Business Game Studies Watchlist 2026 #14 The Game Studies Watchlist newsletter, curated by Prof Dr Rudolf Inderst, is published weekly on GamesMarkt. This week's topics include a new Master's in Game Studies, the TH Cologne's summer school, creepypasta and more. By Rudolf Inderst • 3 min read
