The Player Trust Gap: Why Consumer Skepticism Is the Real Headwind for AI in Game Development

Business

G+ Made in Austria – Austrian Success Showcase – Part 2

In terms of turnover, the Austrian games market has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria and is reminiscent of the greats of the past.

By Stephan Steininger • 5 min read

Business

G+ Made in Austria – Austrian Success Showcase – Part 1

In terms of turnover, the Austrian games market, much like that of Switzerland, has always been somewhat overshadowed by Germany. However, the picture is quite different when it comes to games production and marketing. This article highlights five examples from Austria.

By Stephan Steininger • 4 min read

Business

The "Lottery Ticket" Fallacy: Why Waiting Until Launch to Market is a Growth Death Sentence

In the latest Zoran’s Update, the experienced industry manager Zoran Roso warns against starting to market a game too late. In his view, anyone who only begins marketing at the time of launch is essentially buying a lottery ticket.

By Zoran Roso • 4 min read

gamescom

Brazil Games Confirms Dual Presence at Gamescom

Brazil Games will return to gamescom in 2026 not with just one, but with two separate presences. In addition to its stand in the business area, Brazilian studios will also be present at the Indie Arena Booth.

By Stephan Steininger • 1 min read

Daily

GamesMarket Daily – 16. July 26: New Gamescom Exhibitors + Events, Bavaria, Marion Plank, GTA VI forecast, Leyline

It’s not just gamescom that’s on everyone’s mind; the release of the year is too: Newzoo has now, for the first time, used pre-order figures to date to estimate how GTA VI will perform at launch. Very strongly, of course. There’s also plenty of news from Bavaria and Hamburg.

By Stephan Steininger • 6 min read

Publishing

Newzoo: GTA VI Grosses $260 Million in Its First Week of Pre-Orders

GTA VI is set to be a huge hit. But just how big? Based on their data from the first week of pre-orders, market analysts at Newzoo have ventured a forecast putting the launch week’s sales in the single-digit billion range.

By Stephan Steininger • 1 min read

Products

Leyline Creations Announces Strategy Game Guildrun

Munich-based Leyline Creations has announced its debut game, Guildrun. The team is collaborating with a dedicated community to take the autobattler genre in a new direction.

By Marcel Kleffmann • 2 min read

Almost 900K in Funding For 16 Games From Bavaria

A total of 871,000 euros in funding was approved at the latest funding allocation meeting of the FFF Bayern. Digital Minister Mehring attributes the positive development in the region to the consistent regional development policy, which also includes support for the games industry.

By Stephan Steininger • 2 min read

gamescom

Sega Announces Its gamescom 2026 Line-Up

Sega has announced its presence at gamescom 2026, where visitors will be able to play the publisher's biggest upcoming titles. These include Alien: Isolation 2, Crazy Taxi: World Tour, Stranger Than Heaven, Persona 4 Revival and Total War: Warhammer 40,000, among others.

By Marcel Kleffmann • 1 min read